Getting your message out nowadays isn’t too hard, with only a helping of Facebook and Twitter, and a dash of Instagram, Pinterest, and LinkedIn. However, that’s not quite enough. In order to set yourself apart from the overwhelming crowd of people all competing for consumers’ attention, you’re going to need a website. A website is a vital tool that ends up being the face of your brand and the hub for all of your resources.
A website – a real website, rather than a page on social media – gives you complete control over design and content; it also allows you to market your message in whatever way you please. A website is incredibly valuable, providing your business with credibility and reliability. Facebook pages and Twitter profiles all look the same on the screen, but a website makes it easy to create a recognizable, memorable brand.
The question remains: How do you make a website that attracts, engages, and guides your audience? Quite a few factors go into it, so let’s go over a few of the basics:
Building Your Website
Building a website has never been easier. Today, anyone can make one, regardless of technical skill or prior experience. We know it seems like a daunting task, but there are plenty of tools at your disposal to help you along the way, and there are people like B-EZ Graphix to help you as well.
There are two simple ways to build a website: Through WordPress or with a helpful website builder, like Wix, Weebly, or Squarespace. Using a website builder is best for beginners because they walk you through the building process, do most of the work for you, and they’re most cost-efficient.
Tons of regular people like you and I are building their very own websites using website builders; Wix alone has over 100 million subscribers. Website builders mean anybody can build a website, regardless of prior experience or skill. While before, building a website would require a deep understanding of HTML (Hypertext Markup Language) and the even more confusing CSS (Cascading Style Sheets), now, you can make a website at just the click of a button. Website builders take care of the technical jargon while you focus on design and content.
Generating Website Traffic
Okay, so now you’ve got your website. But what’s the use of a website if nobody’s visiting it other than your mom? Generating traffic to your site can be a hassle, but there are several simple ways to help generate more traffic and keep your users coming back.
Improve your on-page SEO
What can really help you generate more traffic is to learn the most efficient SEO strategies and the best practices for keywords. Keywords and the right optimization is vital to improving your on-page SEO and getting those views to your site. For example, you can:
- Optimize the keywords in your SEO title
- If you run a blog, put core keywords throughout the headline
- Add keywords to your image file names
- At least include your main keyword in your meta description
Produce video content
Statistics show that marketers who utilize video content grew revenue 49% quicker than those who didn’t. 92% of consumers stated that visuals are the most influential factor in their purchasing decisions. It’s no secret that adding video content to your website has been proven to increase traffic and customer engagement. Video content introduces personality and saves on content writing, which are huge benefits to your brand.
Create content that people want to share
Think back to the things you tend to share on your Facebook or Twitter. Typically, they’re well-researched, genuinely helpful, or otherwise relevant to something we’re interested in and find trustworthy. By sharing whatever it is, we are then generating more traffic to that person’s website. Then, whoever goes to the website may also share it, generating more traffic, and it’s a continuous cycle.
Sharing things is a crucial way to generate traffic to your website. By creating content that people will enjoy and want to share, you are creating a surefire way to create more and more traffic and start that cycle.
Creating a website is not easy, in all honesty. However, with the help of recent tools created to help you along your way, it has become much easier than it once was. Now, millions of people just like you and I are creating their very own websites without any prior knowledge about what HTML or CSS means, and they’re generating user traffic through hard work and determination. There are tools out there that will build a website for you. However, the rest is up to you.
Don’t worry though: We’re here to help! To find out more about our assistance in website design, click here.