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5 Tips to Jump Start Your Brand

Hello, again! I will be posting my 5 Tips to Jump Start Your Brand. Follow these useful tips to get started with an effective brand marketing orientation to gain exposure.

TIP 1 – Get A Logo! Your logo is the face of your business. It’s the statement about your business that you want to give. Hire a graphic designer to design your logo because professional branding work yields better results. Make sure your logo excites you with pride because it sets the tone for the rest of your branding products. The style, colors and graphic elements will resonate in the rest of your brand products. Next, be sure to TRADEMARK YOUR LOGO! You should understand the value of protecting your business identity the same way you would with your own personal identity.

TIP 2 – Determine Your Niche to narrow the focus of your business branding campaigns. For example, a instead of marketing yourself as a “photographer,” brand yourself as a “wedding photographer.” A niche gives your brand orientation toward a target market – DON’T be a “Jack-of-all-trades; Master of none.” Master a niche to build a reputation -your brand. In other words, what you’re known to be proficient at providing for your target market.

TIP 3 – Establish Your Network! Build relationships with PROFESSIONALS both in and outside your profession. Making contacts in other professions will open up new markets for you to spread your brand far and wide.

Many frown at this, but offer pro bono and promotional services/products or barter with other professionals. Helping others in need of your services/products will generate hype about your business and promote your brand. Don’t offer free services/products too often and lose the ability to make a living because you’re known for rolling over at every sentimental appeal.

TIP 4 – Know Your Worth! Research what other professionals in your industry make for their services/products. Compete by not overpricing your products/services but don’t be the bottom rung of the ladder either. Be flexible! Provide multiple payment options for customers with various budgets (installments, deposits, etc.)

TIP 5 – INVEST IN YOURSELF! You should be enthusiastic about spending the money to design establish your brand. You can’t expect the cost to be cheap for designing a logo, business cards, websites & other marketing materials. Prepare to spend at least about $1000 – it’s a large investment, but worth it if you take time and FOLLOW THROUGH. Invest in accountants, business consultants and especially lawyers to help maintain and protect your brand. If you’re not willing to spend the money to build your brand, how can you expect your clients/customers to do so? Lastly, know your strengths and weaknesses. Don’t attempt things not within your skill set. Invest in tools to assist you.

I hope you enjoyed my 5 Tips! Put them to work as you build your brand, fulfill your dreams and Make Yourself!

2 Comments on “5 Tips to Jump Start Your Brand”‎


    I would like to read more about “Trademark” and how it could affect your business if filed incorrectly or not at all with the IRS.


      First, I would like to say thank you for visiting and participating in my blog. To address your question, it is highly unlikely to trademark your business properly because the process involved in doing so is very precisely tailored to avoid that outcome. There are dozens of online paralegal services that will claim to assist you with the service best, but the process of filing improperly increases when using those. Instead, I would suggest going directly to the US Patent and Trademark Office (USPTO) – which is a federal agency dedicated to intellectual property regulation. (http://www.uspto.gov/trademarks/index.jsp).The trademark tutorials, FAQs, interviews and applications all guide you thoroughly through the process to avoid mistakes. But, what’s the risks you ask? If you file improperly using the wrong descriptions of what you’re trademarking you are at risk of being subject to the same trademark laws you are seeking protection from. To illustrate this, consider the hypothetical in which you are seeking a trademark (TM hereafter) for the tagline “I Luv to Blog.” Without proper research and evaluation, you could be held accountable for using even the slightest variation of that TM like “I Love to Blog” if someone decides to come behind you with a similar mock up. Thus, it is best for you to give the most accurate connotations and descriptions of what you seek to TM to avoid such vulnerabilities.

      Once again, I appreciate your participation. I hope my response was as insightful as it was epic.



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