There is one thing that will always be the holy grail of internet marketing and that’s targeted website traffic. We’ve listed 15 simple, easy to implement SEO tips that are tested and proven to bring more qualified traffic to your website this year.
You can have the best looking website and a great team with all of the skills and expertise you could ever ask for, but if you can’t get a consistent amount of targeted visitors coming to your site, it’s not going to bring in the sales. Without a solid web presence your website can only sit around and look pretty.
As business owners, we want more then just a good looking website, we want a good looking balance sheet. If you’re reading this post then chances are you’ve already taken the first step and hired our team to create a beautifully branded website for your business. So now the question arises, “how can I position my website in front of the people searching for my products and services?”
Search Engine Optimization (SEO) is an ever evolving skill and marketing strategy. Although the search engines consistently make little updates and changes to their algorithms in an attempt to keep us on our P’s and Q’s and improve user experience, using good SEO practices that rank your website high in the search results for search terms your potential customers are using, will always be the best long-term strategy to boost your business revenue.
SEO can be broken up into two main categories, on-page optimization which deals with all improvements being made on the website itself, and off-page optimization which covers every thing done on other websites to improve search engine rankings.
Below is a list of both on-page and off-page SEO tips that you can use right now to boost search engine rankings and increase the amount of ready-to-buy traffic that visits your site. It is important to note that improvement in website rankings take time. You should aim to make at least one improvement to your site each day. Over time good search engine optimization will bring more traffic, leads and sales but being consistent with the steps below is key.
On Page SEO Tips
On Page SEO Tip #1: Optimize your website content by lengthening your articles and using a good variety of long-tail keywords (highly relevant, low competition search phrases that generally consist of 3+ words) sprinkled throughout. It is important to use a balanced approach when using keywords, not too much and not too little. A keyword density of around 3-5% is recommended (i.e., 30-50 keywords In a 1,000 word article).
On Page SEO Tip #2: Use the main keyword your target market would use to find you, in the headline and first paragraph of your homepage article. This signals to the search engines what search term they should most likely rank your website for.
On Page SEO Tip #3: Use plenty of white space in your website content. This not only helps slightly improve your ranking in the search engines but is easier on the eyes of your readers. Keeping your paragraphs between 6-10 lines is recommended.
On Page SEO Tip #4: Place links for all of your inner pages on your homepage. This is called interlinking and will help the search engines crawl your site more naturally. This also positively effects your rankings in the search engines.
On Page SEO Tip #5: Disable flash players or anything else on your site that could potentially slow down the time it takes for your site to load. The search engines are constantly looking for the highest quality search results to show their users, this is just one of many factors they look at when crawling your site.
On Page SEO Tip #6: Optimize all images on your site by changing the file names and alt tags to long-tail keywords you’re trying to rank for. Many believe images can hurt your rankings but these small changes will make your images have a positive effect on your SEO.
On Page SEO Tip #7: Link out to at least one or two authority sites (i.e., an article on Wikipedia.com) that are relevant to your niche. This looks very natural and helps improve trust with the search engines. Be careful not to over do this. One or two outbound links on the homepage is enough.
On Page SEO Tip #8: List your business name, address and phone number (NAP) in the site wide footer of your website. This gives the search engines a point of reference when you start creating citations for your business and will improve rankings.
On Page SEO Tip #9: Optimize the page title, description and meta tags (descriptive snippets of text that appear in a pages code) for each page on your site with keywords. This helps improve your search engine rankings and gives a short, concise snippet of what your site is about in the search results.
On Page SEO Tip #10: Always have outbound links, from your website, open in a new tab. The search engines analyze the amount of time visitors spend on your site (bounce rate). Making sure your page stays up when a visitor clicks an outbound link will help improve your bounce rate.
Off Page SEO Tips
Off Page SEO Tip #1: Create a Google My Business listing with your business NAP (Name Address Phone Number) and get fully verified. This is considered the most important citation and must be fully optimized just as if it was your own website.
Off Page SEO Tip #2: Create high quality citations (mentions of your business name, address and phone number) for your business on high authority business directories (i.e., Yellowpages.com, Yelp.com, Bingplaces.com, etc). Citations help validate the information the search engines have on your business. The more places they can find consistent data about your business on the internet the more trust and credibility it creates. Be sure to list your website and always include your business name, address and phone number exactly how it shows on your website.
Off Page SEO Tip #3: Create business pages on all popular social media platforms, optimize them with content and link back to your website. This is a great way to send some power to your website and start getting social signals. Getting likes, shares, and reviews on these platforms is highly recommended.
Off Page SEO Tip #4: Gain high quality links from good websites. Gaining backlinks from relevant, high trafficked forums, blogs, social media sites and directories will boost your rankings like nothing else will. Make sure the site isn’t spammy and actually provides value to their visitors. Be sure to find a way to give value whether you’re leaving a comment, guest posting, or leaving a helpful tip in a forum.
Off Page SEO Tip #5: Focus on variety when earning backlinks for your website. Too much of one good thing is bad when it comes to link building. The goal is to have the most diverse and natural looking backlink profile for your site.
Final Thoughts : Love on your website consistently. Whether you’re adding fresh content, updating information, gaining new backlinks, or getting social signals, do something for your site every day and you will see both short term and long term improvements in your web presence.