Our Blog

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New Beginnings


I founded B-EZ Graphix in October of 2004 simply to give a name to the business I had been conducting as a freelance graphic and web designer in Central Illinois. I made a little money providing an affordable design solution for local businesses. But, it wasn’t my primary source of income (I was a chef). Rather, I considered design to be a lucrative hobby that helped me financially sustain myself through college. At that time, I would not have bet that it would become my way of life. Nearly 10 years later as my military career comes to a close, I am embarking on a risky adventure to operate B-EZ Graphix full time and work solely for myself. I am taking charge of my own destiny. And I am happy to share my new beginnings with each of you.

Naturally, I have many apprehensions about embarking on this quest to realize my success. But, I have faith in God, in myself and, most importantly, in the purpose of what I do. I think the people in my network can see that in the way that I speak and carry myself. Confidence is hard to hide. And I believe it showed tonight as I attended a Networking Mixer in Macon, Georgia. It was hosted by the Macon-Middle Georgia Black Pages (MGBP). I introduced myself to Mr. Alex Habersham, the Publisher of MGBP, the week prior and I believe he observed my confidence as well. He invited me to the mixer and to meet with him about opportunities to work with MGBP. Just before the networking mixer began, I handed him a written proposal about how we can leverage each other and we carried on with plans to meet the next day. The mixer itself was one of the best I’ve ever attended. It occurs every second Tuesday at Overtyme in Macon, GA. There were over 60 attendees in the building all at once, and ever more that came in and out. It became evident that there is a large B2B market for me here in Middle Georgia that I should leverage as I explore new beginnings for B-EZ Graphix.

To my surprise, a brief 5 second introduction of myself and B-EZ Graphix (courtesy of Mr. Marc Parham of CAPBuilder Network) had dozens of people searching the room for me to get my business card and network with me. I must admit, I was taken back because that negated any fears I had left about becoming a fully committed entrepreneur. I even won a door prize! I am now more excited than ever to move forward with my commitment and leverage my new network in Middle Georgia to expand B-EZ Graphix and advance its mission. I will continue blogging to share my progress with my fellow entrepreneurs and small businesses in hopes that one day you’ll realize that you are just as capable. Until then, be easy, be blessed and be loved!

-B. Wyatt

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Building Your Online Presence


If you’ve just started a business or are fairly new to the Entrepreneurial world, then building your online presence can be time consuming and, at times, frustrating. Nevertheless, it is still VERY important for establishing and promoting your brand.

Building your online presence is not something that happens overnight – which can be the most frustrating aspect. As a new business owner, you may suddenly recognize the need to build your online presence and expect immediate results to have it done. It may be disappointing to learn that it doesn’t work that way. But, there are many ways to make building your online presence less time consuming and frustrating. Building your online presence is a progressive and deliberate process that begins with a solid vision and well thought out strategy to reach your business goals. Don’t just build an online presence because “you’re supposed to.” Respect your goals and align your online presence with an effective strategy to reach them. Then, choose a platform.

In most cases, this means set up a website. Your website is your hub – your online headquarters where people can go to learn more, contact you and interact with your content. Afterward, you can follow up with SEO and social media to engage your target market and lead them to your website and generate connections and conversions (sales and revenue).
  
To your advantage, you have us here at B-EZ Graphix to help you make that happen! We offer various structured website design packages and customized offers to help you build and maintain your web presence. So, take advantage of our monthly special for March – 15% off website design packages. Build your brand and dominate your web space today! Store Discount expires on April 24, 2014.
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A Personal Touch


One of the initial challenges that entrepreneurs, new and small businesses face is determining how to compete with larger enterprises with greater resources. The most highly rated approached to overcome these challenges is to offer exceptional services. Again, this may seem difficult with  limited resources. However, small businesses have the ability to offer something that large competitors cannot – personal attention. The ability to offer individual attention and personal service to customers weighs heavily on the likelihood of generating brand loyalty and developing a persistent consumer base. However, it alone is not a key to success for entrepreneurs.

For example, while consulting with a new client, I learned that she was becoming very discouraged by all her efforts to market her salon despite all her efforts. She had hosted events, offered incentive discounts and invested in SEO services to get her salon greater visibility and generate leads. She had estimated that if she can get people through the doors of her salon, she was confident that she could provide the personal experience that would keep them coming back and referring friends. But, she was missing some key elements to her marketing and branding efforts. Her salon did not have a logo, her website was a bit unorganized and unimpressive and her social media accounts presented conflicting information and brand design elements. In essence, her brand lack the credibility that a logo and a consistent brand presence provides.

The lesson learned here is that while personal services offer a strategic advantage of operating a small business, it is ineffective if you do not couple it with a credible brand. One must choose carefully when to execute marketing and branding strategies. In this case, it is important to secure a consistent brand and niche first. Afterward, that personal touch will make all the difference when competing in markets with larger enterprises.

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Allow Me To REINTRODUCE Myself


To my new followers, my name is Brian K. Wyatt Jr., Founder and Creative Director of B-EZ Graphix, Inc. I come to you with over 9 years of experience in graphic design, web design and strategic marketing. If you can imagine, my business has undergone many transformations over the years. Rebranding a company is hard – many have tried and most fail for various reasons. A successful rebranding campaign requires much more than a new look and logo. Although we do hope you enjoy our new look, it is most important to us that you have the most productive and enjoyable experience with our staff and services. It is our every intention to show that our rebranding comes with more than just a new aesthetic.

Rebranding has become something of a fad at the turn of the millennium. In many instances, rebranding is done to shed a negative image. We assure you, that is not the case with B-EZ Graphix. Our efforts to rebrand are done for the same reason reptiles shed skin – growth. To differentiate ourselves from our competitors, we wanted to show the fruits of our growth – new and improved skill sets, currency in design trends and styles, powerful network and inspiring partnerships. Consider the way Target rebranded in order to differentiate itself from low-brow stores like Wal-Mart and K-Mart, by including pared down versions of designer apparel. In this way, we are finding new ways to stand out. In addition, we wish to make our business identity and mission more pronounced:

B-EZ Graphix is veteran-owned, freelance graphic design, web design and marketing agency. Our mission is to encourage entrepreneurship by simplifying the marketing and brand development process for start up business and organizations. In addition, we support the rebranding and strategic marketing efforts of established enterprises.

Our identity and mission brings us closer to our clients and our target market. We seek to capitalize on this new disposition by enhancing our connections and creating the most positive customer experience for our clients. The rebranding campaign of Old Spice is an illustrative example of what I mean. Whereas, Old Spice, once a brand many associated with their grandfather’s deodorant, now has a fresh identity following clever marketing of a manly “experience” and smart use of social media to connect with their consumers – all done without changing their logo. Old Spice has reaped the benefits of evoking the social connotations of “swagger” as opposed to just simply charisma…Although, I’m sure former NFL player Isaiah Mustafa’s influence on wives and girlfriends was also very encouraging.

So as we finalize our latest rebranding campaign, we encourage you all to take advantage of our design and marketing services, provide feedback and assist us with ensure we offer the best services at the most reasonable rates. Moreover, we encourage other entrepreneurs to also consider a robust rebranding campaign if you have been in business for a considerable amount of time and feel that you are falling out of touch with your target market. In conclusion, I hope that this blog post makes it clear why we chose to rebrand. We look forward to serving you and showing you the difference.

20 Creative Logo Design Ideas: Having Fun With Identities!


Have you ever felt like when you decide to do something, it has to be your own unique way? The understanding of logo design begins much with the same basic concept: have an identity no one else has. A brand’s logo has to be a one of a kind mirror reflection of its visual mission by first impression. One could even go so far as to relate the potent significance of a logo in reflecting a brands image, with the very fingerprints on our hands. It’s got to be yours, only yours.

As designers, of course you can never go without the basic rules of logo design, such as mirroring the brand’s identity, establishing its presence, fashioning a multipurpose symbol that embodies its organization to the core, whilst ultimately serving as the most efficient marketing tool.

A logo designer can adhere to all the details and technicalities surrounding the exercise of graphic design with grand devotion, however, in order to truly comprehend the art of logo design and therefore journey through the process of its effective execution, one needs only one tool: creativity.

Be Creative! Seize with an open mind. Think outside the box – literally sit outside the box. The cardinal rule of logo design is to never cease stimulating a fresh thought process. Never settle for an ordinary, tried and tested idea, strive only for the conception of innovative and spanking new design territories. Only then, can true design really be achieved. Pacing creativity with an understanding of who the client is and who their target market is allows you to design in pure understanding of the identity you are about to create. That, fellow designers, is when you can start having fun with your work. Really playing with ideas that define the identity of your logo with comfort is when you can own it.

Below is an interesting compilation of logos designed by designers who’ve had more than a little fun doing what they probably do best.

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Typography Basics: Understanding the Language of Letters


Sometimes the toughest part of getting started with a first design project can be understanding the language of design. Typographers, for example, have a whole language of their own that relates to type, fonts and design.

To have an open and successful conversation in your next design meeting, it will help to fully understand the lingo when talking about type. Here’s your primer.

Fonts and Strokes

Fonts and Strokes

What is a font anyway?

A font is a complete set of characters of a specific size and style from one typeface. A typeface is a group of letters, characters, symbols and punctuation of the same style. Helvetica, for example, is a typeface; whereas 9-point Helvetica is a font. All of the options – bold, italic, light, etc – make up a type family.

The distinction is often ignored by most designers (both for web and print) and the terms font and typeface are often used interchangeably.

Stroke: The weight of each line in a letter. Strokes were originally identified in handwritten lettering as each time the pen came off the paper to create the next line. Letters can have only one stroke, or be created using multiple strokes.

Point: Unit that relates to the measured size of a font. There are 72 points in each vertical inch of type.

Condensed: Property of type in which each letterform is made using narrow proportions. These typefaces can be made using a series of thin or thick strokes.

Bold: Type style in which each stroke is heavier than the normal stroke for a certain typeface.

Italics: Type style in which each letter is slanted (most commonly to the right) more than the normal typeface.

Subscript: Smaller letters or numbers that fall slightly below the baseline. In most instances this text is somewhat smaller than the preceding letters. (Commonly, a subscript is about 60 percent of the size of lettering around it.)

Superscript: Smaller letters or numbers that sit above the normal line of type. In most instances this text is somewhat smaller than the preceding letters. (Commonly, a superscript is about 60 percent of the size of lettering around it.)

Initial or drop cap: A large or decorative letter used to begin a block of text.

Brooklyn Beta

Brooklyn Beta

Black Estate Vineyard

Black Estate Vineyard

Weareo3

Weareo3

Kiawah Island

Kiawah Island

Parts of a Letter

Line and Letter Spacing

Letters have a lingo of their own as well. All of the tiny parts, from curls to connecting letters, to the bottom of a lowercase “y” have a name. An understanding and study of these parts can help typographers identify fonts and can help designers choose what typefaces may work best for a project.

X-height: The height of a lowercase “x” in each font. The x-height is used as a measure of typefaces, relating to other parts of letterforms.

Cap height: The uppermost height of letters in a typeface. This may also be called the ascender height or topline.

Beardline: The lowermost point of letters in a typeface. This may also be called the descender height and it will fall below the baseline.

Ascender: The part of a letter (upper- or lowercase)that is higher than the x-height.

Descender: The part of a lowercase letter that falls below the baseline.

Serif: Any stroke that extends from the ends of a letter form. Any type face containing serifs is called a serif font.

Sans serif: Typefaces that do not contain serifs.

Ligature: The effect when two or more letterforms connect to form a single element. Letters combinations such as “fi,” and “fl” often form ligatures in certain typefaces.

Stem: The primary vertical stroke in a letter.

Tail: The end stroke of a letter. Often a tail refers to a decorative stroke.

Crossbar: A horizontal stroke than connects two vertical or slanted strokes in a letter, such as the line in the middle of “A.”

Bowl: Any fully-closed section of a letter. The center of an “o” in most typefaces is a bowl.

Line and Letter Spacing

Line and Letter Spacing

Spacing matters too. Some designers would even argue that the spacing above, below and around letters can be just as important as the letterforms themselves.

Baseline: The horizontal line where text rests, excluding descenders. In many traditional typefaces, every capital and lowercase letter will line up along a common baseline.

Leading: The space between two lines of text is called leading (line-height in CSS). The measure is from baseline to baseline. Often text applications will default to leading that is equal to the point size; designers often change this measure to best fit their typographic style.

Kerning: The space between any two given characters and the adjustment of that space is called kerning. (Some may confuse this with tracking, which adjusts the space between all characters, not just letter pairs.) Certain combinations of letters often require kerning to achieve a certain look – think of the space combinations between “AV” and “We.”

Tracking: The space between groups of characters, or words, is measured as tracking (letter-spacing in CSS). Negative tracking pulls text closer together while positive tracking pushes letters apart. Tracking set at 0 is as

Pica: Common in print publication, picas are used to measure lines of text vertically. There are 12 points per pica (and six picas per inch)

Measure: The amount of space used by a column of type horizontally. In other words, the width of a column of type as it appears on the screen (or in print). Typically a measure relates to the number of characters per line. A good rule of thumb for determining point size is that a single column of text contains 40-50 characters per line, while multiple columns of text can contain up to 75 characters per line.

south & eleven

south & eleven

EpicDiscovery

EpicDiscovery

WeMake

WeMake

Reaching Quiet

Reaching Quiet

Source: http://designmodo.com/typography-basics/#ixzz27VsXmFlV

Graphic Design is Good for Business {Infographic}


Design is everything. Every new business must take design into consideration. Your website, your business card, your logo, your social media accounts, your advertising, your brochures, your website, and everything else that represents you brand must be accounted for. Having great design will help you stand out of the crowd. Check out this infographic that illustrates how good design is good for business.

Note: Click the infographic for full size.

how great design is great for business success1 Graphic Design is Good for Business [Infographic]

Branding Etiquette – Rule #2: Respect Professionalism


Countless times, I’ve heard referrals and potential clients express their distaste for paying a designer for “what I can get done on VistaPrint for FREE.” By all means, I believe I speak for most graphic designers, that we encourage you to exhaust those options. But, if you choose to do so, you must show respect for what we do as professionals before you can expect anyone to show respect for you and your brand. It would be a waste of our valuable time (typically at $25 an hour) to haggle with you over why you shouldn’t have to pay X dollars for the time we dedicate to making you look good and professional. That time would be better spent marketing our services to others who respect the fact that they are receiving professionalism, personal attention and unique products and designs.

 

Above, you will find one of VistaPrint’s most common business card designs. You can customize this template and have 250 printed for $20 or less. But, have you considered the likelihood that you and several million other people might have the same design as well? Is that something you feel that you can take pride in? Not likely at all.

This design was made specifically for The Computer Guy by B-EZ Graphix. The design elements, technique, contrast, colors and typography all were matched to coordinate with the logo and brand of the company. Whereas, VistaPrint and its doppelgangers push generic designs that don’t offer the personal attention, responsiveness for revisions and professionalism as graphic designers.

So, if your budget is tight, either negotiate or exhaust your interim options with VistaPrint’s more affordable services. Otherwise, respect what we do as designers so that we can maintain our respect for your brand and you as a client. Nevertheless, it is always my recommendation that you prepare yourself before approaching a professional and giving your pitch. Be ready to invest in your brand. #MakeYourself