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Everything You Need to know About a Logo


The Webster English dictionary defines a logo to be: An identifying statement. – Source
statement, in turn, is defined as: the act or process of stating or presenting orally or on paper. – Source

Now presentations on paper can be textual or may contain images. Therefore your logo can be either text based or an image or a combination of both. The importance of a logo is evident by the fact that the example sentence that Webster gives for a logo is:

  • The company’s logo is instantly recognizable all over the world.
  • The above statements should be the core criteria when you are thinking of creating a new logo for your business.

You will be identified and recognized by your logo. It is the first thing people see about your business and in fact in some cases it is the first thing people see even before seeing your products. Therefore you must take utmost care in choosing it.

Amazon
Take the example of Amazon. They have crafted this logo very carefully.

Few people might have noticed the fact that what the arrow in orange means? If it would mean nothing Amazon would never have added it.

The arrow points from a to z. This means Amazon sells everything from A to Z. Secondly the arrow (or the curve) signifies a smile that will appear on a customer’s face after buying from Amazon.

Some people argue that people like Seth Godin and J. K. Rowling do not have a logo for their business and therefore they too don’t need a logo. They say; “If they can succeed without a logo why can’t we?“. Well, Seth Godin is an established name. He doesn’t need a logo for publicity. His name is enough to attract customers.  And no matter how famous he is, he is less famous than Mark Zuckerberg and Bill Gates. Both of them have created logos for their businesses.

Secondly people like J. K. Rowling may not have a logo for themselves but their works contain a logo. See the images below to understand what I mean.

Harry Potter

All Harry Potter movies write the protagonist’s name as above. Whether it is a poster, movie-ad or the movie itself – the above form remains unchanged. That is what is called branding.

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The emblem of Harry Potter’s school, Hogwarts.

So what should your logo look like? And should you design it yourself or approach a designer? I have attempted to answer these questions in this article.

Do you need a designer?

Well this question cannot be answered in just a yes or no. It depends entirely on you. Logos range from very simple to very complex.

Facebook

For e.g. Facebook’s logo is very simple. You can design it even on MS-Word in 2 minutes. You don’t need a designer for that. (By the way, this logo was designed by a designer.)

Logo

On the other hand if you are aiming for a logo that looks something like above and you are not a professional designer then you definitely need a designer.

If you have even the slightest of creativity and drawing ability and you don’t need a very complex logo, then you can do it yourself.  A software program like Photoshop is a must. If you don’t know Photoshop, no worries. There are hundreds of tutorials available on the internet both on Photoshop’s official website and on other sites like YouTube. Just do a Google search for something like “Photoshop text color fade effect tutorial” etc.  and you will find many results.

Photoshop is not a cheap software. (Amazon is selling it here for $650!) So if you can’t afford that you can Google for something like “free+alternatives+photoshop”. You will get satisfactory results and for no matter which software you select – you will almost every time get a lot of free tutorials.

If this doesn’t work for you then you may consider visiting websites like Logo Maker. Websites like this provide free tools to create professional looking logos for free. No designing skills are required.

But if you don’t like the above suggestions and decide to approach a designer then keep the following things in mind:

1. Portfolio

Check the designer’s portfolio necessarily. Usually designers (like many other freelancers) have a portfolio page on their website.  There you will find the previous works done by the designer. See if you like that. If not – move on. There are plenty of designers available online. You can always find what you want with a click of a mouse.

2. Budget

Obviously you cannot afford to buy a logo for $400 when your budget allows for only $50. Check out the prices before pitching the designer.

3. References

Check out whether the references provided on his website are true or not. Don’t just be satisfied with big names there. Cross check. Sometimes quoting someone out of context may change the entire meaning of a statement.

Think it over

No matter whether you approach a designer or not, you need to have at least some basic idea of your logo in your mind. Designers will usually ask you to fill out a form which will contain questions as to how you want your logo to be crafted. Although a designer can, of course, design a logo for you without any inputs from your side but it is always better to give him specific instructions for two main reasons.

If you’ll tell him to work as he wishes, he will probably think that you are a newbie and you know nothing about design and can therefore try to fool you. (I’m not saying all designers are like this, but there are black sheep in all trades. So it is better to be careful.)
Secondly suppose the headings, links etc. on your website are all blue in color. Then you should tell the designer that you want a blue color in your logo to match with the theme of your site. That looks visually appealing. More on this below.

The Theme

As I said above the colors used in your logo must be fine tuned to match those of your website. This means that if you have used the color red on your website, then you must use the same shade of the color red in your logo. It is better to know the HTML color code of that color and repeat the code again wherever required to preserve consistency. Else your website may look a little non coherent.

Some people prefer to create a logo first and then create their website. This gives them full liberty to choose colors for their logo. Some others prefer to first design a website and then use the same colors in the logo. So you may do as it suits you.

The Resolution

You will have to use your logo in different sizes. If you are using it as a Gravatar then it will be a thumbnail view and if you are using it on your site’s banner then it will be very large. It may be even published in books so it should withstand different sizes. For that to happen, your logo must be of a high resolution.  If a logo is of low resolution then it will get pixelized i.e. get blurred on enlargement.

The Originality

Nowadays people not only copy each others’ content but they also copy away other people’s logos. The anonymous blogger who calls himself The Blog Tyrant says in this post that some people copied away almost everything (including his logo) from his blog.

Such things usually don’t work. Take a look at any of the top websites. They all are original. Original in design, content and logo. An original logo not only will exempt you from the blame of being a cheater cock, it will also make you stand out of the crowd.

The Handicraft

Many people tend to forget this rule. If even after watching tutorials of all sorts and trying free logo maker websites, you are still unable to make your logo on your computer then leave your computer aside. Every one of us must have taken drawing classes in school. Use that knowledge instead.

Take a piece of paper, draw away certain designs, select the one that you like the most, refine or redraw it if required, color it, scan it and there you are. Take a look at this interview on Freelance Switch on how Steve Gadlin managed to make a successful business online through his strange nursery kid drawings.

So with this we come to the end. How did you design your logo? Or how are you planning to design it or have it designed? Tell me in the comments below.

Don’t forget, that I specialized in branding and logo design, and I am always willing to help you or provide further guidance.

Be Easy,

Brian

 
Source: http://designmodo.com/know-about-logo/#ixzz1kcOj1xCE

Top 5 Tips to Increase Fans on Facebook Fan Page


When you make a website or blog, you use Facebook to market your product. Well, this certainly helps when you posts your articles on the social media site and then creating a Facebook Fan Page.

Here I enlist the tips for generating more traffic to your blog.

Facebook Ads

When you use the ads of Facebook, it aptly works fine to get more fans since it only targets those people who seem interested in your product. The chances become bright that the person who views your ad, will become your fan. Advertising on Facebook is quite easy by opening its Advertising page.

Facebook Ads Fan Page

Facebook Fan Box on Your Blog/Website

Do use the Fan Box of Facebook on your website or blog. This is the most important tool. By using it, you will get number of fans and once your fans start increasing your website will start getting noticed in search engines. You can get its embed code from your Facebook account.

Facebook Fan Box on Your BlogWebsite Pages

Pages Tagging in your Updates

Tag your fan page whenever you update your Facebook Fan Page’s status.

Tagging in your Updates Facebook Fan Page

Mention of ‘Follow Me On Facebook’

This thing is quite easy and much effective method of increasing your fans on Facebook page. By the end of your post,  leave a clickable link requesting the viewers to become a fan of your Facebook Fan Page.

Mention of ‘Follow Me On Facebook’ Facebook Fan Page

Contests on Website

This helps a lot when you create the contests and giveaways on your site. Put some requirements to enter into the contest and post it on your site. A number of prominent websites do it and get more fans in return.

There are many other tips as well but these ones are proved ones to get more fans to your Facebook Page.

Contests on Website Facebook Fan Page

The Wonders of Digital Art


Here are some works from Concept Artist, Matte Painter who enjoys drawing in the game and film industry.  I’m a fan of guns, girls and video games.  Naturally, I was sold and intrigued by the first few pieces of artwork.  But, the rest are examples of the artistic muses for what digital art through computer design can provide for the fine arts.  I would not hesitate to hang a few of these on the walls of my home.

 

 

 

  

Author’s portfolio

The Battle for Your Business: Graphic Designer vs. Web Designer


Every company needs to the help of a designer, but deciding what kind of designer is sometimes confusing. Companies often take a guess when it comes to hiring a designer, but as it turns out there is a difference between someone who works with websites and someone who works with graphics. If you want to make sure that you hire the right person for the job, it’s important you know exactly what you need done so you can evaluate which position is really qualified.

And in Corner One We Have: Graphic Design

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Graphic design deals with creating images and graphics to illustrate an idea. Their designs are typically seen on more traditional forms of marketing mediums such as a brochure, billboard, or banner. However, although graphic designers do not deal with any type of programming, they can create graphics for someone else to place on the web. Consider some of the instances you would need to hire a graphic designer:

  • Logo Design – Branding has become critical to the success of a company. A good logo is memorable, easy to recognize at first glance, and expresses the overall meaning of the company. In other words, creating a logo is tricky. Graphic designers know how to create a logo that encompasses all of these important factors, so many companies find that hiring a graphic designer is a must.
  • Special Promotion Announcement – Graphic designers are the ones you hire to create something that will catch a reader’s eye. If you are hoping to create a special billboard or announcement in a brochure, a graphic designer should be able to come up with something great.

promotion

  • Infographics – Graphic designers will be able to design a visually interested infographic. According to Jungle Minds Digital Consultancy, 87% of people who saw an infographic stopped to read the accompanying text (only 41% of people read the text when there was no infographic). In other words, it’s a great idea to spend the extra money and make sure your infographic is perfect. Although the graphic designer may not be able to transfer the graphic onto the web, they will certainly be able to illustrate something with a nice, clean layout.

And Ready in Corner Two We Have: Web Design

web design
A web designer also has a keen sense of style and artistic ability, but they work more on the technical side of design. They are generally more basic in their styles, but this is often because they have to account for the transfer of a design onto a website. In other words, they must worry about things like screen resolution, speed, and file size. They also know a lot of about programming, such as HTML and CSS style, and can create websites using this knowledge. Consider some of the occasions you would want to hire a web designer:

  • Website Creation – This is the most obvious. If you want the layout of your website to look different and you need someone to make it happen (not just give you an idea), then a web designer is your best bet.
  • User Experience – Companies often discover that they need to improve the navigation on their websites because people are having a difficult time moving from page to page. It is the job of a web designer to help fix this problem through better internal linking and breadcrumbs.

user

  • Responsive Web Design – This is going to be one of the big changes for companies in 2012. As more and more consumers start surfing the web on mobile phones and tablets such as the IPad, websites will need to be modified to fit these screens. This is called “responsive web design,” and a web designer will be the man or woman for that job.

In many cases, companies need both a graphic designer and a web designer. The graphic designer works well for the initial idea and design, and a web designer does a good job brining that design to life on a website. In addition, companies should be utilizing both a website and traditional, print marketing strategies, so both will be necessary.

After learning about the differences between a web and a graphic designer, it’s easy to see why it’s an important distinction. A web designer will likely not be able to give you the creative, detailed designs for a billboard like a graphic designer will, and a graphic designer will likely not be able to transfer anything onto the web.  For this reason, it is important you hire the right person for the job, and in some cases this may mean hiring two separate designers.

Lucky for you, I have extensive skills in both graphic and web design – a one stop shop for all your company’s design needs.  Learn more about how I can help on the rest of my website.  In the meantime, thanks for visiting and thanks for reading.

 

Be easy,

Brian

 

Photo Credit: faveurink.com,2dayblog.com, reliablenetworks.co.uk, fortmyerswebdesign.org

Inspiring Use of Animal Logos


Do you want a catchy animal logo? A skillfully designed logo will surely grasp the attention of the viewers and at the same time will serve the purpose of giving a mark and identification to the company name for which the logo is made. My focus here is on animal logos as I have researched that animals are symbolic reflecting various organizations and businesses. They can also be related to animal welfare organizations and not just athletic teams.

Some cool animal logos are set by the name of the animal or birds as the case may be. Lightswitch brand and motion design is associated with light bulbs, switches, lighters, matchboxes etc. The fish is made to animate and the logo is designed such that it can work on medium as well as larger sizes. Gatto picante shows a spicy black cat and you will love the style. Al-Kaabi shows an elephant with dark brown color with a good font and overall design.

The Perceptive owl is a fantastic work illustrating a wise owl. The choice of colors is good and can easily be your favorite. Silent Monkey looks a quite funny character but the concept is good. Toro bull is really artistic and the use of colors is great with a Spanish feel. Girafrica v3 is unique in its design and the subtleness of text is great. Plastic whale showing a green and yellow color whale is interesting. Tacowaco shows a kind of a turtle and the ending is like a snake. Answer Financial® Inc. helps people to become smart shoppers in terms of insurance to get a better return of dollars. The logo depicts a green owl.

Monkey business is a logo designed for online jobs which are UK based. The pigs and pinot logo commemorates the first annual gathering of pigs and pinot. Tullamore estate logo is meant for Australian winery. Buffalo Stampede logo has been created for a hockey club. Woof logo depicts a dog head which is actually a mobile. Some other cool animal logos are Sylion which is created for a developing company. Sheeple logo has been shaped with a creepy kind of face and looks like sheep wearing humans. Albino Rhino logo has been made for firms of freelance designing. The tiger fish logo has a sharp finish and can be used for anything productive. All the below logos are inspiring and exhibit a unique representation.

Animal Logo Design Examples

                                              

Source: http://designmodo.com/animal-logos/#ixzz1jke7KeaY

Inspiring Retro Poster Designs


You know poster printing is one of the most effective tool to promote any product, service or organization today and of course in the past.  Well,as a retro fan of everything, I also like posters that don’t get old.  They are all like time machines which take me back to old times.

Today I have a collection of very stylish and inspiring retro poster designs.  I’m especially loving the Wu Tang poster design!

Stylish Retro Poster Designs

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The Art of Slinkachu: Tiny Hand Painted Figures


The art of Slinkachu is probably one of the most uncommon forms of art practiced by artistes all over the world. Slinkachu is a London based artiste who is famous for creating tiny hand painted figures or people.

Well, there’s nothing uncommon in it. Many artistes create these types of figures all around the globe. However, what is most uncommon with the art of Slinkachu is that he leaves these tiny figures at various places in London, preferably corners of the streets, under or on the benches at parks and gardens, at the corners of subways and underground.

You can find one of these figures on your way to work or from it or you may not as well. However, if you happen to find one of these figures, it will quickly remind you of the art of Slinkachu and make you feel how these tiny figures blend with the ambience of the city depicting our inner fears of being lost or left along in this huge city, uncared and unattended – left only to perish unnoticed!

Truly, the Art of Slinkachu is a perfect combination of humor and the melancholy of the urban life the present world has provided us.

Tiny Hand Painted figures

                                  

Source: http://designmodo.com/slinkachu/#ixzz1jaBGmw6E

Top 20 Web Designs of 2011: A Unique Inspiration


As 2011 year is gone design community started to summarize and make predictions about web design trends. Today I`ve counted more than 10 different articles dedicated to web design trends of outgoing year. Different writers see different trends but there`s always something in common.

So let’s draw the line and clean things up. Almost all authors converge in these web design trends

  • HTML5 & CSS3
  • Responsive Design
  • Parallax Scrolling (as a result single page websites)
  • Large Photographic and High-Quality Textured Backgrounds
  • Sophisticated Typography and Accurate Play with Typefaces
  • Touch Screen

And I can`t disagree since 2011 year brings us new era of using HTML5+CSS3+JavaScript and mobile web.

By far, I am thoroughly intrigued by the parallax designs you’ll see below.  The level of technique and artistic creativity involved in developing these sites is overwhelmingly sophisticated.  I’m excited to see how these trends develop and modernize into the upcoming year.

But, for today I`ve collected 20 website designs that are considered to be the best of the best of the 2011 year.  I do not have the grounds to disagree.

1. Kinetic V5.

Kinetic V5.

2. Roberd Wards. Amazing use of typography and parallax.Roberd Wards. Amazing use of typography and parallax.

3. Jorge Rigabert. Vertical Parallax, Riboons, Circles and HTML5&CSS3.Jorge Rigabert

4. Just Dot. Typography, Illustrations, Parallax, HTML5/CSS3.Just Dot

5. SF Dok – 360 Langstrasse Zurich. Animated Background.SF Dok - 360 Langstrasse Zurich

6. Studio 2Create. Parallax and HTML5/CSS3.Studio 2Create

7. Claptaps. Horisontal parallax, HTML5/CSS3.Claptaps

8. Balencic Creative Group. Vertical Parallax, Typography, HTML5/CSS3 and Textured Backgroud.Balencic Creative Group

9. Jan Ploch. One of the first parallax websites that amazed me by its idea and simple way of realisation. Just good combination of great designer`s and developer`s skills.Jan Ploch

10. High on Pixels. Circles, Sketching and CSS3/HTML5.High on Pixels. Circles, Sketching and CSS3/HTML5.

11. Forefathers Group. Vertical Parallax, Responsive Design, Typography, High-Quality Textured Background.Forefathers Group

12. Me & Oli. Awesome idea is implemented by HTML5/CSS3.Me & Oli

13. Head 2 Heart. Horisontal Parallax, Typography, Textured background.Head 2 Heart.

14. iDesign. Vertical Parallax, Magnificient Typography, Amazing Background, Pixel perfect web elements, Great visualisation of process steps, Sketching.iDesign.

15. Phase2 Design Studio. Clean, simple website design with sophisticated typography, vertical parallax and HTML5/CSS3 elements.

Phase2 Design Studio.

16. Vlog. Awesome HTML5 experiment.Vlog. Awesome HTML5 experiment.

17. Vision of beauties. Grid and slider that are often used in fashion website designs.Vision of beauties.

18. Guide to the app Galaxy.

Guide to the app Galaxy.

19. Paolo Cavanna

.Paolo Cavanna.

20. The Wired Mind

.The Wired Mind

Share your thoughts with me. May be I`ve forgotten about some other great website designs that you can definitely call best of the best. I`m looking forward to reading your comments.

Designs sourced from Land-of-Web

Networking At It’s Best – B-EZ Graphix Partners w/ Fresh Touch Publicity!!!


So let’s start the story from the beginning…

Vau’ve of OfficialAnais Public Relations (PR) is a long time friend and business associate of B-EZ Graphix.  Through her network, she found a PR agency, Luxury Chic Media (LCM), in need of a graphic designer.  Without hesitation, B-EZ Graphix was immediately referred to LCM.  While making arrangements for a design project for LCM, I expressed on Twitter that I was looking for a local PR agency in Georgia.  LCM immediately did a Twitter roll call, and behold Fresh Touch Publicity (FTP) was the first and only to answer.

It is no surprise that PR operations rely heavily on media and communications.  However, in order to effectively communicate and establish efficient relationships, PR agencies need extensive experience in branding along with their own functional and professional brand.  Likewise, graphic designers look to PR agencies to market and communicate the brand of their clients who use their design products.  Hence, most PR agencies have graphic and web designers on call within their network, rarely with one central location, let alone organization.

Aware of this phenomena, I did some research and was highly impressed by the publicity work of FTP, their community involvement and passionate work ethic.  So, I reached out to “TJ” of FTP in an effort to establish an efficient partnership to offer all of these services under one organization to provide a single, “one-stop shopping” solution for entrepreneurs, businesses and organizations to utilize both of our design and publicity services.  Needless to say, TJ was very excited at the opportunity to offer her current and new clients the capacity to design and publicize all of their events, products and brands within one organization.

“I was always taught, ‘you can teach aptitude but you can’t teach attitude.’  Our positive energies and selfless work ethics are uncommon trends in business and that’s why I see this partnership working and growing. This is quite a simple recipe to help your business meet its goals. Welcome to the marriage of success and happiness! ” – TJ of Fresh Touch Publicity

There is no doubt that there is SO much more to come from this new team based in Georgia.  Stay tuned for further developments of this network.

For more information or if you’re interested in seeing what these companies can do for you visit the following links below:

Fresh Touch Publicity

OfficialAnais PR

Luxury Chic Media

B-EZ Graphix 

Networking At It's Best – B-EZ Graphix Partners w/ Fresh Touch Publicity!!!


So let’s start the story from the beginning…

Vau’ve of OfficialAnais Public Relations (PR) is a long time friend and business associate of B-EZ Graphix.  Through her network, she found a PR agency, Luxury Chic Media (LCM), in need of a graphic designer.  Without hesitation, B-EZ Graphix was immediately referred to LCM.  While making arrangements for a design project for LCM, I expressed on Twitter that I was looking for a local PR agency in Georgia.  LCM immediately did a Twitter roll call, and behold Fresh Touch Publicity (FTP) was the first and only to answer.

It is no surprise that PR operations rely heavily on media and communications.  However, in order to effectively communicate and establish efficient relationships, PR agencies need extensive experience in branding along with their own functional and professional brand.  Likewise, graphic designers look to PR agencies to market and communicate the brand of their clients who use their design products.  Hence, most PR agencies have graphic and web designers on call within their network, rarely with one central location, let alone organization.

Aware of this phenomena, I did some research and was highly impressed by the publicity work of FTP, their community involvement and passionate work ethic.  So, I reached out to “TJ” of FTP in an effort to establish an efficient partnership to offer all of these services under one organization to provide a single, “one-stop shopping” solution for entrepreneurs, businesses and organizations to utilize both of our design and publicity services.  Needless to say, TJ was very excited at the opportunity to offer her current and new clients the capacity to design and publicize all of their events, products and brands within one organization.

“I was always taught, ‘you can teach aptitude but you can’t teach attitude.’  Our positive energies and selfless work ethics are uncommon trends in business and that’s why I see this partnership working and growing. This is quite a simple recipe to help your business meet its goals. Welcome to the marriage of success and happiness! ” – TJ of Fresh Touch Publicity

There is no doubt that there is SO much more to come from this new team based in Georgia.  Stay tuned for further developments of this network.

For more information or if you’re interested in seeing what these companies can do for you visit the following links below:

Fresh Touch Publicity

OfficialAnais PR

Luxury Chic Media

B-EZ Graphix